Privacy Policy

Your privacy is important to us. This Privacy Policy explains how Asara Boutique collects, uses, stores and protects your personal information.

1. About This Privacy Policy

This Privacy Policy applies to the Asara Boutique website, www.asaraboutique.co.za, and to personal information collected when you browse our website, create an account, place an order, contact us, subscribe to communications or otherwise interact with Asara Boutique.

In this Privacy Policy, "Asara Boutique", "Asara", "we", "us" and "our" refer to Asara Boutique.

"You" and "your" refer to the person using our website or providing personal information to us.

2. Personal Information We Collect

Depending on how you interact with our website, we may collect information such as:

• Full name
• Email address
• Telephone or WhatsApp number
• Billing address
• Delivery address
• Order and purchase information
• Payment-related information
• Customer account information
• Information provided when contacting customer support
• Information provided when completing forms on our website
• Website usage information
• IP address and certain technical information
• Information collected through cookies and similar technologies

3. How We Collect Your Information

We may collect information directly from you when you:

• Create an account
• Place an order
• Complete the checkout process
• Subscribe to marketing communications
• Contact us by email, telephone or WhatsApp
• Complete a contact or enquiry form
• Request assistance with an order or return
• Participate in a promotion or competition
• Browse or interact with our website

4. Why We Collect Personal Information

We may process your personal information for purposes including:

• Processing and fulfilling orders
• Processing payments
• Arranging delivery
• Providing customer support
• Managing customer accounts
• Processing returns, exchanges and refunds
• Communicating with customers about orders
• Responding to enquiries
• Improving our website and services
• Preventing fraud and unauthorised transactions
• Maintaining website security
• Complying with legal and regulatory obligations
• Sending marketing communications where permitted by law

5. Orders & Customer Information

When you place an order with Asara Boutique, we require certain information to process and fulfil your purchase.

This may include your name, contact details, billing information, delivery address and order information.

This information may be shared with relevant service providers where reasonably necessary to complete your order, such as payment processors and delivery providers.

6. Payment Information

Payments may be processed through third-party payment service providers.

Where a third-party payment provider processes your payment, your payment information may be subject to that provider's own privacy policy and security procedures.

Asara Boutique does not intentionally store complete payment card details where those details are processed directly by a third-party payment provider.

7. Delivery Information

To deliver your order, we may provide necessary information to our courier or delivery service provider.

Asara Boutique uses The Courier Guy for deliveries.

Information shared for delivery may include your name, telephone number, delivery address, order details and other information reasonably necessary to complete the delivery.

8. Customer Accounts

If you create an account on our website, we may store information associated with your account, including your name, email address, billing information, delivery information and order history.

You are responsible for keeping your account login information confidential.

Please notify us if you believe that your account has been accessed without your permission.

9. Marketing Communications

Where permitted by applicable law, we may use your contact information to communicate with you about products, promotions, special offers, new arrivals and other Asara Boutique marketing.

You may unsubscribe from marketing communications at any time using the unsubscribe option provided in the relevant communication or by contacting us.

10. WhatsApp & Electronic Communications

If you contact Asara Boutique through WhatsApp, email, telephone, social media or another communication platform, we may retain relevant communication records where reasonably necessary for customer service, order management, dispute resolution, security or legal purposes.

Communications through third-party platforms may also be subject to those platforms' own privacy policies and terms.

11. Cookies

Our website may use cookies and similar technologies to improve website functionality, remember preferences, maintain shopping carts, support account functionality and understand how visitors use our website.

Essential Cookies

Certain cookies may be necessary for the website and WooCommerce shopping functionality to operate correctly.

Analytics & Performance

We may use analytics technologies to understand website traffic, visitor behaviour and website performance.

Marketing Cookies

Where applicable, marketing or advertising technologies may be used to help us measure campaigns or display relevant advertising.

You can manage or restrict cookies through your browser settings. Disabling certain cookies may affect some website functionality.

12. WooCommerce & Website Services

Our website uses WordPress and WooCommerce to provide online shopping, customer accounts, checkout and order-management functionality.

Information processed through these systems is used to provide the services requested by customers and to operate our online store.

13. Third-Party Service Providers

We may use trusted third-party service providers to help operate our business and website.

These may include providers responsible for:

• Payment processing
• Courier and delivery services
• Website hosting
• Email delivery
• Website analytics
• Security services
• Marketing and communication services
• Website maintenance and technical support

We aim to provide these service providers with only information that is reasonably necessary for them to perform their services.

14. Sharing Personal Information

Asara Boutique does not sell your personal information as a commercial product.

We may disclose personal information where reasonably necessary to:

• Fulfil your order
• Process payments
• Arrange delivery
• Provide customer support
• Prevent fraud or security threats
• Comply with legal requirements
• Protect our legal rights
• Use trusted service providers to operate our business

15. Protection of Personal Information

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide our services, resolve disputes, maintain business records, comply with legal obligations or protect our legitimate interests.

Certain records may be retained for longer where required by South African law.

17. Your Rights Under POPIA

Subject to applicable law, you may have rights relating to your personal information, including the right to:

• Request access to personal information we hold about you.
• Request correction or updating of inaccurate information.
• Request deletion of personal information where legally applicable.
• Object to certain processing of your personal information.
• Object to direct marketing in accordance with applicable law.
• Withdraw consent where processing is based on consent.
• Lodge a complaint regarding the processing of your personal information.

18. Accuracy of Your Information

Customers are responsible for ensuring that the personal information provided to Asara Boutique is accurate, complete and up to date.

If your information changes, please contact us so that we can update our records where appropriate.

19. Children's Information

Our website is not intentionally designed to collect personal information from children without the appropriate consent required under applicable law.

If you believe that a child has provided personal information to us unlawfully, please contact us so that we can investigate and take appropriate action.

20. External Links

Our website may contain links to third-party websites, social media platforms or other external services.

Asara Boutique is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any external website you visit.

21. Social Media

Asara Boutique may operate social media pages and may receive information when customers interact with those pages.

Social media platforms operate independently and may collect and process information according to their own privacy policies.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or applicable legislation.

The updated version will be published on this page with the relevant updated date.

23. Complaints & Enquiries

If you have a question, concern or complaint regarding how Asara Boutique handles your personal information, please contact us first so that we can investigate and attempt to resolve the matter.

24. Information Regulator

If you are not satisfied with how your personal information has been handled, you may have the right to lodge a complaint with the Information Regulator of South Africa, subject to the applicable procedures and requirements.

25. Contact Us

Last Updated: 22 August 2026